ART OF CRAFTING AN EMAIL

In email marketing, every single element matters. A well-crafted email will deliver a friendly, clear, concise, and actionable message.
An email has a purpose – get the results you want.

STRUCTURE AND DESIGN ARE THE KEYS

Email design is the process of strategically designing and creating an email that resonates with your target audience.
We believe that no one should try to read long blocks of text. Whether it’s an email, blog, or webpage — people want to be able to scan.
It’s just expected that information should be easy to digest, attention-grabbing, and aesthetically pleasing.

1. Subject line

The subject line of an email is the first thing your reader will see.
The short introduction is supposed to get your recipients’ attention. It should make them want to read your email.
A great subject line should catch readers’ attention with as few words as possible.
It has to provide value for the recipient that makes them want to open the email and
summarize what readers should expect to see opening this email.

 2. Attention-grabbing preheader

Your email pre-header is like a preview of your email— similar to the meta description of a web page. It’s the second thing recipients see.
Instead of rewriting the first sentence of your email, customize the pre-header to give recipients a hint at what’s coming up in your message.

3. Concision

Keep the email short. Make sure to give your recipients the information they want and need without expanding too much.
This will show them that you value their time.

4. Brand your email

When you email your customers, they should know it’s from your company. That way, you can use branding tactics like using the same colors
and fonts that you use in your other branding materials, including your logo and a link to your website, links to your social media accounts,
and calls to action relevant to your products or services.

5. Use layout

Nobody likes to read an email that’s cluttered, disorganized, and difficult to understand —
this can leave recipients feeling overwhelmed and more likely to abandon the email altogether.
Instead of cramming in as much content as possible, organize your layout with user experience (UX) in mind — meaning,
leave empty/ white space and strategically place your written and visual content, so it’s organized and easy to consume and navigate.

6. Personalize

Personalizing an email to your recipient will feel more thoughtful, professional, and personal.
Personalizing your emails also helps you humanize your brand, establish a relationship with your customers and
boost your business’s retention rate.

7. Visuals

When crafting your emails, consider incorporating engaging images and videos to break up the written content,
as well as create a memorable experience for your readers.

8. Optimize call to action

You should make your CTAs stand out and clearly show why they’re valuable. You may want to personalize them for specific recipients —
this tactic has proven to be more effective than a generic CTA.

9. Design an email signature.

An email signature is a great way to establish a professional and personal feel over email. Your signature should contain more than just your name —
it should feature your role, contact information, and company.