The average conversion rate for landing pages across industries is around 2%,
but the best landing pages can convert more than 10% of their visitors into leads or customers.
The purpose of a landing page is to convert site visitors into sales or leads. They are individual pages with one, singular goal – CONVERSIONS.
The difference between an average and exceptional landing page is the strategy implemented on it.
You need a clear direction, purpose, and consideration for the customer journey.
CALL TO ACTION
A landing page should have one call to action which is relevant and consistent with your offering.
The CTA (call-to-action) is the whole reason for a landing page. It is a crucial element.
You need to make it stand out and use right visuals to draw attention.
Your ad and landing page should have the same look and feel.
Landing pages must focus on only one goal. That’s why they need to remove all distractions.
When it comes to mobile traffic, speed and simplicity are the two most important aspects of your landing page.
Visuals are no longer only images. Videos can give your product life and voice.
This will instantly boost your audience’s trust.
PREASURE OR INCENTIVE
Some additional incentives to encourage customers to click your CTA can help boost conversions.
Making some valuable content available for free can help increase sign-ups.
TEST TEST TEST
What works for one campaign, doesn’t mean it will work for another.
In order to find the best landing page design for each of your campaigns, you need to test them.
HI-TEC SPRAY LIMITED
“I would recommend FunnelWiz to anyone looking for a good solution.”
“Paul was a huge help in setting up my Funnel and gave me some very good information. “
“The process of setting up the campaign was very straightforward and simple. The funnel designer was very friendly, and the whole experience was very professional.”
The team has been helpful and responsive. It was a great experience so far!
Well Polished Ltd
“They really helped me to understand the main points of funnels and how they work.. “