What is Tripwire Funnel?

A tripwire funnel is a strategy used to entice customers into making a small purchase,
which will lead them to make larger purchases in the future.
There are two ways to use tripwire funnels: you can offer a low-ticket front-end product or a lead magnet and then make an offer.

How Does It Work?

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Step 1. Lead magnet page

On the first landing page, you offer your target audience a valuable free lead magnet
they can’t resist. Once they click through and give you their contact information,
you can get them to move into the next step in your sales funnel.

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Step 2. Sales & Order Page

After they submit their email address, users are taken to a page where you present your low-priced offer — a one-time deal that’s related to the free lead magnet.

We’ll install tracking codes and pixels to your landing page so you we measure the effectiveness of the funnel. Also, it could be used for retargeting.

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Step 3. Upsell/Downsell pages

We can add an additional cross-sell/downsell/upsell page to your funnel, depending on what is relevant for your offer and buyer’s journey stage.
These techniques allow customers to get the most value out of a company’s products or services.

Step 4. Thank you page

It’s an effective way to express appreciation toward your leads, prospects, and customers for taking the desired action.
But that is not the only purpose. We could add links to your social media accounts to help you grow your social media following.
You can also use your Thank You page to add more value. Consider providing free resources such as ebooks,
reports, templates, or links to blog posts that may be helpful to your customers.

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Step 5. FOLLOW-UP EMAIL

We set up automated email follow-ups.
Automated emails are a great way to provide tailored experiences for potential customers,
because they can be customized based on the data you collect about their behavior.
They help increase your email marketing’s relevance, engagement, and revenue.
Automated customer journeys help customers feel like they belong on your list,
increasing their chances of moving through the sales cycle.

* Create a follow-up sequence based on prospect behavior.
* Ask for a reply in the first email.
* We optimize email structure to avoid spam.
* Sequence from at least 6 emails or even more.
Prospects get a lot of emails so we need to stay in front of customers for a prolonged period of time.

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Email Creation

Automated emails are a great way to provide tailored experiences for potential customers,
because they can be customized based on the data you collect about their behavior.
Personalization and automation are powerful tools when used together.
They help increase your email marketing’s relevance, engagement, and revenue.

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Best Tools Available!

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Let’s Work Together

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FAQ

What are sales funnel stages?

Awareness, interest, evaluation, desire, action, loyalty.

How do you test a sales funnel?

Funnel tests work similarly to the A/B test. But, instead of changing only some elements,
we can create different variations of every single page in the sales funnel.

What is a good funnel conversion rate?

A good conversion rate is anything above 5%.

Which funnel builder is best?

It depends on your needs.

How do you track a sales funnel?

Google Analytics or Facebook pixel will be installed.

How can I increase my funnel conversion rate?

We can increase the conversion rate by optimizing your funnel.

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